Cella Blog


 

 

Cella Blog

Is Video Really the Future of Content Marketing?


Is Video Really the Future of Content Marketing? Video has in the past few years been hailed the future of content marketing. In a fast-moving and ever changeable world where short attention span seems to be a global condition, video is definitely a great tool to captivate attention from prospective customers and clients. This is

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Cella Blog

Are cine lenses worth the cost in film and video production?


Are cine lenses worth the cost in film and video production? Cinema lenses cost significantly  more than SLR lenses traditionally used for photography but why invest in the more costly option for film and video production? Whether you are a client or filmmaker you want to achieve the best possible film, commercial, corporate video, music

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Cella Blog

What has Project Management to do with Film and Video Production?


What has Project Management to do with Film and Video Production? Film and video production is an industry rarely mentioned or referred to in project management literature, PM training or source material. However, these industries are excellent examples of project-based industries bursting with interesting challenges for project managers. Years of working in the media and

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Cella Blog

Corporate Video: Make Your Brand Stand Out


Corporate videos can be great marketing tools and are produced for B2B purposes including promotions, trainings and for pitching.  It’s easy to make corporate videos badly – but here are Cella Productions’ tips on how to make a great one. Cella Productions’ 7 tips: Keep it short and straight to the point – make your

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Cella Blog

DOP: The Artist of Film Lighting


Lighting a scene is like painting on canvas. The DOP (Director of Photography) is an artist who uses light to brush the scene and tell the story in the best way possible. Having an understanding of the storyline is essential for the DOP to determine what kind of mood and style he/she is bringing to the

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Cella Blog

You Think It’s a Story but it Could be a Plot


You Think It’s a Story but it Could be a Plot Your friend comes to you and urges you to watch a movie that he/she watched the night before. Your friend starts talking enthusiastically about the STORY describing the relationship between characters and the implications of events leading to the emotional impact. Ok, the story

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